To sell online courses under your own brand, you need a platform that puts your name on the storefront (not its own), lets you connect your own payment account so sales pay you directly, and charges a flat fee instead of a commission on each sale. Get those three right and you keep 100% of every sale under a storefront that looks entirely like yours.
What "under your own brand" actually means
Selling under your own brand means a learner never sees the platform's name. Your logo, colors, and ideally your own domain sit across the storefront, the checkout, and the login screen. That's the difference between a white label LMSand a marketplace like Udemy, where your course sits next to everyone else's under the marketplace's name and the platform takes a share of each sale in exchange for its traffic.
The three things a platform needs to get right
1. Branding you control. A custom logo and colors are the minimum. A genuine white label setup also lets you connect your own domain, so the URL never gives the platform away.
2. Your own payment account.When you connect your own Stripe or PayPal account, money from a sale lands in your account directly rather than being held and paid out by the platform. That's what makes 0% commission possible.
3. Flat, predictable pricing. A commission is a percentage of every sale; a flat fee is a fixed monthly amount no matter how much you sell. Flat pricing is what lets you keep the full value of each sale as your catalog grows.
How to set it up, step by step
The exact clicks vary by platform, but the path is the same everywhere: create your account and add your branding (logo, colors, and domain); connect your payment account so checkout pays you directly; build or import your course; set your price; then publish the storefront and share the link. On Learn 360 every one of those steps, including full white labeling and 0% commission, is available on every plan, including Free.
What to check before you commit
Does the platform support your own domain, or only a subdomain? Can you connect your own payment processor, or must sales run through the platform? Is the commission really 0% on the plan you're on, or only on higher tiers? And can you migrate your existing courses in rather than rebuilding them? The answers to those four questions decide whether "your own brand" is genuine or just a coat of paint. For a fuller breakdown of the fee side, see how LMS commission fees really work.